A picture speaks more than a thousand words...

There is this saying where ' a picture speaks more than a thousand words'.. it is true indeed, especially when played around between words and pictures and obtaining a balance in both. I have once came across this outdoor advertisement of dengue fever prevention at a bus stop in orchard road, where a huge fake mosquito was placed on top of the advertisement board.  According to Well, Burnett & Moriarty (1995, p567-568), the key elements are concept, design, layout and graphics. The concept has to be strong and creative and by one look at the advertisement, it seems like the giant mosquito is preparing to attack and sting the little boy. The design of the billboard has to leave a quick and lasting impression and the giant mosquito has already attracted viewer’s attention.The layout is simple and straightforward with the headline “There will be no comfort, I am here to disrupt. If there is way into your home, I will take it.” It is in a serious and threatening tone in order to raise awareness and fear inside peoples’ hearts. There was also high visibility as the billboard size was big and noticeable. The graphics stand out as two colour tones were in contrast which the font wordings were in black and the background mainly was white.

Image: google.com.sg
Reference: Wells, W, Burnett, J & Moriarty, S 1995, Out of home advertising , Prentice Hall International, London.